Don’t Stop Believin’

It’s easy to lose your belief when you’re getting crushed on every single call by potential buyers…

“Is my product really that good?”
“Does the service we provide really benefit our customers?”
“Should I even be in sales?”
“Maybe I should go back to my old job…”

These are all thoughts I’ve had in my career in sales, and I can tell you first-hand that as a sales professional, these thoughts are prone to pop into our heads every single day.
This is because we experience objections, rejection, and even down right slander at times from prospects who are irritated that we are interrupting their days.
I hope you will grasp ahold of this, because it is a foundational truth that I’ve built my life and my career in sales on:


Bad sales presentations are going to happen. It’s part of the game. We are all humans, and we make mistakes, and sometimes you’re going to be at your best, and other times, you’re going to be at your worst. This is life, and you have to accept this fact. What you cannot buy into, is the LIE that because you have some bad presentations or you get stonewalled by several prospects in a day or even dozens over the course of a few weeks or months, that you don’t have an effective product or service.

Presentations and sales skills can be fixed, sharpened, and altered. What CANNOT be altered is your belief if you lose it. Once you lose belief, it’s hard to get it back. Cling to the client testimonies you have of others who have purchased from your company and how it’s changed their business for the better… Hold tight to those truths, because it’s the only thing that will keep you going when you’re getting your butt kicked in the game of sales.

“Don’t Stop Believin’!”

Brian Donohoe is President & CEO of The Sales Partner. Brian Donohoe is a keynote speaker, sales consultant, sales trainer, and sales workshop facilitator who has a passion for helping individuals, teams, and entire organizations overcome the roadblocks that prohibit them from being their best in sales, business, and life.
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